Privacy Policy

1. Introduction

RythuMall respects your privacy and is committed to protecting the information you provide when using our website, mobile application, products and services.

This Privacy Policy explains what information we may collect, why we collect it, how we use it, when it may be shared and the choices available to you.

2. Information We Collect

Depending on how you use RythuMall, we may collect:

• Account information: name, mobile number, email address and account details.
• Delivery information: delivery address, location details and contact information needed to fulfil an order.
• Order information: products ordered, order history, quantities, delivery details and transaction-related information.
• Payment information: payment status and transaction references. Payment card, banking or other sensitive payment details may be processed directly by authorised payment providers.
• Communication information: messages, support requests, feedback and information you provide when contacting us.
• Device and technical information: device type, operating system, app version, IP address, browser information and technical logs.
• Usage information: information about how you interact with our website and application.
• Location information: approximate or precise location only where necessary and permitted, such as for delivery or location-based services and where appropriate permission has been provided.

3. How We Use Your Information

We may use information to:

• Create and manage your RythuMall account.
• Process and deliver your orders.
• Confirm orders, payments and deliveries.
• Provide customer support and respond to enquiries.
• Show products, prices and services relevant to you.
• Improve our website, mobile application, products and services.
• Detect, prevent and investigate fraud, misuse and security incidents.
• Send important service-related notifications.
• Send promotional communications where permitted and where applicable.
• Comply with legal, regulatory and contractual obligations.

4. Location Information

RythuMall may use location information to help identify delivery areas, provide delivery services and improve location-based functionality. You can control location permissions through your device settings.

If location access is not required for a particular feature, you may be able to continue using other parts of the application without granting location permission.

5. Camera, Photos and Other Device Permissions

If the RythuMall application requests access to your camera, photos, notifications or other device features, such access will be used only for the relevant feature or service, such as uploading a profile image, submitting an image for customer support, receiving order updates or enabling application functionality.

You can manage available permissions through your device settings.

6. Payments

RythuMall may use third-party payment gateways or other authorised payment providers to process payments. We may receive transaction details such as payment status, transaction ID and payment method information needed to confirm your order.

We do not intend to store complete card numbers, CVV numbers, UPI PINs, banking passwords or similar payment authentication credentials on our own systems unless specifically required and lawfully permitted.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to maintain sessions, remember preferences, understand website usage and improve performance. Some third-party services may also use cookies or similar technologies in accordance with their own policies.

8. Analytics and Technical Services

We may use analytics, hosting, crash reporting, notification, security and other technical services to operate and improve RythuMall. These providers may process limited information on our behalf according to applicable agreements and their respective privacy policies.

9. When We Share Information

We do not sell your personal information as a standalone product. We may share information when necessary to provide our Services, including with:

• Delivery partners and logistics providers.
• Payment gateways and financial service providers.
• Technology, hosting, analytics and communication providers.
• Customer support and service partners.
• Farmers, suppliers or fulfilment partners when necessary to complete an order.
• Government, regulatory or law-enforcement authorities where legally required.
• Professional advisers or business partners where reasonably necessary and legally permitted.

10. Data Security

We use reasonable technical and organisational safeguards designed to protect personal information against unauthorised access, alteration, disclosure or destruction. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Data Retention

We retain personal information for as long as reasonably necessary to provide our Services, maintain business and transaction records, resolve disputes, prevent fraud, comply with legal obligations and enforce our agreements.

When information is no longer required, we may delete, anonymise or securely dispose of it, subject to applicable legal requirements.

12. Account Deletion

If your RythuMall account supports account creation, you may request deletion of your account and associated personal information through the account deletion option provided in the application or by contacting us.

Some information may need to be retained where required by law, necessary for legitimate business purposes, or needed to resolve disputes, prevent fraud or complete outstanding transactions.

13. Children's Privacy

RythuMall is not intended to knowingly collect personal information from children in circumstances where parental consent is legally required. If you believe a child has provided personal information without appropriate consent, please contact us so that we can review and take appropriate action.

14. Third-Party Links and Services

Our website or application may contain links to third-party websites, payment services, app stores, maps or other services. RythuMall is not responsible for the privacy practices of third parties. We recommend reviewing their privacy policies before providing information.

15. Your Choices and Rights

Subject to applicable law, you may have rights to request access, correction, deletion or other controls over your personal information. You may also be able to manage notification, location and other device permissions through your device settings.

To make a privacy-related request, contact us using the details below. We may need to verify your identity before completing certain requests.

16. Promotional Communications

Where permitted, RythuMall may send promotional messages about products, offers or services. You can opt out of promotional communications using the available unsubscribe mechanism or by contacting us. Important transactional and service messages may still be sent when necessary.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, technology, legal requirements or business practices. The updated version will be published on this page with a revised "Last Updated" date.

18. Contact Us

If you have questions, concerns or requests regarding this Privacy Policy or your personal information, please contact RythuMall.